Netflix Shuts Down Final Bits of Own Data Center Infrastructure

Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by diab0lic on Friday February 12, 2016 @12:06AM (#11085437)

You'd be surprised at what a good job the individual pieces of Amazon's empire do at operating as individual units as far as competition is concerned. It would be VERY bad business to "screw" an AWS customer because they competed with some other part of the organization as a whole. Given that Amazon operates in so many spaces and could potentially expand to any space, this behavior would effectively make AWS unappealing for a significant portion of customers.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by cstejerean on Friday February 12, 2016 @12:09AM (#11085446)

I'd like to believe this, but then I can't buy an Apple TV through Amazon because of some petty dispute over Prime Video (which I really don't care about). So if Amazon the store can pull products to try to protect prime video, then how can I be sure that other units won't?

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by modeless on Friday February 12, 2016 @02:52AM (#11085848)

Yeah, same thing with Chromecast. Booted off Amazon in a lame attempt to boost Prime Video and Fire TV Stick sales.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by firloop on Friday February 12, 2016 @03:35AM (#11085960)

Well, they claimed they removed non-Amazon devices because they didn't support Prime Video. However, for stuff like Chromecast, the burden lies on the app developer (which would be Amazon) to implement Google's Cast SDKs to provide support.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by harrisonhjones on Friday February 12, 2016 @11:45AM (#11088478)

First read: http://www.androidauthority.com/amazon-new-app-forced-google... to understand that Google won't allow competing app stores. (https://play.google.com/about/developer-distribution-agreeme... for more details section 4.5)

As per this document: https://developers.google.com/cast/docs/android_sender You need Google Play Services (see https://en.wikipedia.org/wiki/Google_Play_Services#Concerns) to write an Android app with the Cast API.

Because of this, Amazon cannot distribute Google Play Services on their own Android devices and therefor cannot use their own Android devices to cast to a Chromecast. They could enable Prime Video on other Android devices but not their own. They feel this will cause confusion and therefor have decided not to write a Prime Video app for Chromecast. Saying "oh, Amazon just doesn't want to write a Prime Video app for Chromecast", while true, doesn't truly explain the complexities of the situation.

The business decision to remove Chromecasts from the network steps from the above desire to prevent confusion. I personally don't agree with it but I understand it.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by creshal on Friday February 12, 2016 @05:10AM (#11086265)

OTOH, you can buy Kindle-competing ereaders on the store just fine. Seems to me not even the store unit is consistent in trying to enforce a monopoly.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by rtl49 on Friday February 12, 2016 @08:11AM (#11086920)

It's a different situation. The Kindle is popular and entrenched, the streaming media products not so much.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by XorNot on Friday February 12, 2016 @02:08AM (#11085735)

That's not the problem. The problem is if Netflix is paying Amazon, then their cost is infrastructure + profit, whereas Amazon only has infrastructure costs.

Fundamentally it means Amazon can be more competitive, and Netflix are hoping they can stay ahead on the user experience curve.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by fulafel on Friday February 12, 2016 @03:44AM (#11085977)

Netflix would have to be pretty good at negotiating content licensing to have their costs dominated by bit shovelling.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by diab0lic on Friday February 12, 2016 @02:23AM (#11085778)

I'm betting on it. Not sure how big you think the AWS bills are. :)

Edit: See jedberg's comment below for where the real money goes.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by shade23 on Friday February 12, 2016 @02:42AM (#11085821)

I'd love to see a ball park bill for netflix :)

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by lacksconfidence on Friday February 12, 2016 @03:02AM (#11085872)

Compared to the licensing/production costs hosting the front ends is peanuts. At least that's what Adrian Cockcroft used to say before he left.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by dorfsmay on Friday February 12, 2016 @08:59AM (#11087149)

This might be true, but only true until a change in management. Given everything I've seen and read about Netflix, I suspect they have contingency plans and should be able to move to a different infrastructure provider in a few months.

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Re:Netflix Shuts Down Final Bits of Own Data Center Infrastr... by true_religion on Friday February 12, 2016 @09:00AM (#11087158)

Granted this is true in the case of Amazon, but some conglomerates do not act this way.

Telecom companies regularly try to make rules to ensure those that compete with cash cow voice or cable-TV services have to do so on unfavourable grounds.

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