I recently noticed a very poorly named / linked article on the New York Times. Something to the effect of “What’s Next for Hillary”, only to find an article with 8 paragraphs, each merely summarizing the primary results for 8 candidates after New Hampshire. It was a stunningly bad title and I was distinctly left with the feeling I didn’t get what I came for and that the clickworthyist link text was chosen instead of an accurate title.