This is absolutely true and this study supports your perspective. Guilty is maybe too strong a word, but there is a hint of false advertising. The point of this study was to see how factual the "sales" were that are advertised on Black Friday, Cyber Monday, and Green Monday. We're at a point where people expect to spend their money that those specific days to capitalize on supposedly great deals. I found it interesting to tangibly demonstrate that not only are many of the deals negligible, but that many of the prices were inflated.