In fact, on the day of the video, we had started with the discussion, "do we change the name of our company?" This, however, turned out to be a much more enjoyable option.
It's a little like the "Michael Bolton" bit in the movie Office Space. Although the singer (in this fictional setting) knew little of the inconvenience caused to the fellow who he shared a name with, it became a nuisance nevertheless.
That was the spot we were in. We didn't feel that Discovery had done anything deliberate here. They likely just came up with a name (or the producers of the program did) and used it. They may have seen that someone had the URL and was operating with it, but didn't think much more of it.
In a way, I'm quite happy that the program is so bad. (Well, from what I hear at least--I've only watched a brief snippet.) Being so poorly received means that the program will likely not be renewed. Sure, it will live on in syndication for another few years, but we'll likely outlive it.
If we would have been called Mythbusters... we would have been completely screwed. ;-)
- TrashFlab - BrashGrab - GashBlab
Oh... it's going to be ugly. ;-)
If you created a fabric conditioner called "Microsoft" with a radically unique logo, then Microsoft probably wouldn't have a good trademark case, but they could cause one hell of a fuss and most likely bankrupt the defendant from legal costs alone. This guy and his company almost certainly couldn't do that to Discovery and since they're not using the trademark in the same line of business, the chances of them winning and getting any costs back would be low.