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Re:Nginx module by Google for rewriting web pages to reduce ... by TheLogothete on Wednesday February 03, 2016 @03:30AM (#11025398)
Google analytics offers nothing more than the rest of the analytics providers. In fact, it offers less than most of them.
Re:Nginx module by Google for rewriting web pages to reduce ... by sam_goody on Wednesday February 03, 2016 @03:48AM (#11025452)
To whom?

Google collects a lot of data. Combined with the size of the aggregated net, it is more intrusive than anything else out there.

However, they only share a subset of that with the site owner, who is no more than their tool.

Use Snowplow or Piwik, or a bajillion paid competitors, and stop giving up your users' privacy.