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Re:Alphabet Becomes the Most Valuable Public Company in the ... by esun on Monday February 01, 2016 @09:57PM (#11017409)
Well it's smarter than running ads in newspapers, which generated a half-trillion dollars of revenue over a century.
Re:Alphabet Becomes the Most Valuable Public Company in the ... by ninkendo on Monday February 01, 2016 @11:59PM (#11017693)
Assuming you're correct, that means the whole market for google's primary revenue source took a century to bring in what Apple makes in 2 years.

Really goes to show how much the market works on the 2nd derivative, and how that can result in immensely disproportionate market caps relative to a company's profitability.

If I were Apple I would think about seriously ramping up the stock buyback at this point. If they keep it up long enough they could even take themselves private one day.