>Its just that too many people expect more of the reward, for less of the work and never realized just how much work it actually took to achieve these rewards in the first place.

Businesses actively look for more work for less reward. I'm not sure why the other side shouldn't counter that.

Yes they will ask for those things and it's your job as a business to tell them no. They can reduce their demands or go someplace else.

I think wages have been flat anyway, so why wouldn't you expect some sort of push back when people start realizing that?