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Re:Jade, Node.js template engine, is being forced to rename ... by jpambrun on Saturday January 30, 2016 @04:03PM (#11003732)
I don't know much about the original JADE company, but from their website "JADE 7 is a robust development platform for business applications" where programmes are written in the JADE language.

This is obviously an issue when searching for JADE tutorials or hiring JADE programming experts for instance.

Re:Jade, Node.js template engine, is being forced to rename ... by curun1r on Saturday January 30, 2016 @05:51PM (#11004179)
Trademarks don't guarantee Google search results. They're supposed to protect against confusion on the part of the consumer. You don't have to be a genius to understand that an open source library isn't a commercial product.

This legal threat is solely because Jade, the trademark holder, is losing the popularity contest with Jade, the open source library. They're trying to buy their way to the top of Google search results with lawyers.

Re:Jade, Node.js template engine, is being forced to rename ... by niftylettuce on Saturday January 30, 2016 @07:58PM (#11004686)
Their trademarks in the US are at least abandoned - therefore not enforcable. In the UK I'm not sure how NZ TM law applies, or where Jade was originally created (Canada).