Well it's easy to forget though, that Apple used to have a long running policy of not allowing any apps that compete with built in software. They've softened on that, but it's still often the case that third party software on Apple devices is very much second class citizens. I'm a relatively happy Apple user, but there's a lot of software they provide that is imo awful, but can't reasonably be substituted (I'm glaring at you, iTunes). So I don't think you can really argue what Apple does is a win for for customers.