Why not, because he attaches his real name to his internet commenting history?

Max seems like a smart guy to me (and apparently also to Apple, where he's worked for multiple years). I find his comments to be amusing, and writing them is clearly just a fun activity for him, just like posting on hacker news is for us.

I'm not sure why the fact he comments all the time on TechCrunch causes you to stick your fingers in your ears and shout "lalala I can't hear you."