Another term for an independent contractor is "consulting business". I've found that it is easier to market a one person business as something like "Acme Consultants" than under my own name. To put it another way, I find it's easier to write:

Acme Consultants has a long history of creating value for business. We love Python and are experts in web development.

Probably because self promotion is not something I do naturally.

Good luck.