Rights holders might not be happy about it, but then again people like myself, who don't pirate, aren't very happy about having to pay for multiple services just to watch content that we would be able to view if we lived in another country. Frankly, it pisses off a lot of people that nationality has anything to do with what we watch or have the opportunity to purchase.
Why should being a U.S. citizen be more advantageous for viewing streaming content than being an Australian? This sort of thing pisses off people. It's often funny listening to those from the U.S. who say "So what? It's the law, just deal with it", when if they found they had the same treatment would probably complain just as loudly.
http://www.alexa.com/topsites/countries/PL
#14 overall, higher than any other movie/video related website other than YT.
http://www.wirtualnemedia.pl/artykul/najpopularniejsze-serwi...
#4-5 entertainment
[EDIT] I just turn on JS and I can watch? Sounds more like youtube and hollywood movies before they get booted off by Big Copyright.