The biggest difference is price. Those companies offer 65 to 80 cents on the dollar for homes. We offer full market value, and take fees that are comparable to a traditional transaction when you consider the full cost of selling. (Our total fees are generally 8 to 10%)

The article has many key inaccuracies that the reporter refused to correct, mostly around profit. If we made $20k per home, we'd give most of that back to sellers through higher offers and lower fees. And the data science team would panic, since their key metric is accuracy.