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Re:Brave: Brendan Eich's clean-ads browser startup by ionised on Thursday January 21, 2016 @04:57AM (#10944272)
That's called psychological manipulation and exploitation.

When you understand and come to terms with the fact that that's what pretty much all ads are doing, it becomes much simpler to view the ads only with disgust and avoid the brands they are peddling in future.

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