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Re:Brave: Brendan Eich's clean-ads browser startup by echochar on Wednesday January 20, 2016 @10:38PM (#10943193)
"Those are just nice-side effects."

For me, not being baited into buying stuff is a nice side effect.

I block ads because it's fun to see how badly Google, Apple, Microsoft, apps and websites want data about computer users. It's a game (I would guess that's how they see it); one that forces the user to be vigilant about networking.

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