Re:Brave: Brendan Eich's clean-ads browser startup
by thetmkay on Wednesday January 20, 2016 @12:24PM
(#10939669)
Agreed.
Many of the use-cases for ads have been replaced by search engines, marketplaces and aggregator sites. There's troves of information and access out there for a consumer to make informed purchasing choices.
If I need something, I can actively find it.
The use-case for ads is:
1. I don't need the thing
2. I am not aware of my need for thing
Advertisers probably claim (2) when almost certainly it's just (1)
Many of the use-cases for ads have been replaced by search engines, marketplaces and aggregator sites. There's troves of information and access out there for a consumer to make informed purchasing choices.
If I need something, I can actively find it.
The use-case for ads is:
1. I don't need the thing 2. I am not aware of my need for thing
Advertisers probably claim (2) when almost certainly it's just (1)