You should be skeptical. It's a private charity, which is another way of saying Zucketbergs control it. So it was just a way for them to avoid taxation.

The most awful part about it though was the way they spun it into a PR campaign by involving their daughter in the whole story.

What Zuckerberg said was that the new company is a LLC company which they will be liable to pay taxes. However, the company is controlled by the couples.

Disappointing part was the role played by the media singing "All hail Zuck" misleading people saying he is "donating" to "charity"

That was something uncalled for. Indians may be backward in many things. This kind of PR is not going to be enough to fool average educated Indians.