On a more serious note, I wonder if this product was inspired by profit potential or a high degree of stupidity. I could imagine a conversation between 'car guys' going something like, "fast cars need to be warmed up, so the same should apply to our sweet sound system, right?"

The reality is, if you 'cook a cable' all it's going to do is increase the internal resistance. Requiring more current to produce the same sound output. Which requires more amplification at the source. Which increases the line noise overall.

The, "lower noise floor and u can hear more deeply into the sound stage" was probably due to a combination of increased amplification and dampening of the mid-to-high frequency range.

And these are not dumb people; it just shows you what happens when you get a bunch of enthusiasts in a forum. By the time somebody steps in to say "huh?!" it's unstoppable.

I wonder how many audio enthusiasts have actually had the privilege to hear music being made in a studio on proper studio monitors.

It kind of amazes me that, in the digital music age, the best quality streaming services have to offer is 320KBPS lossy compressed copies of CD quality audio.