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Re:PG's patent on Continuation Based Web Servers (as used by... by yummyfajitas on Monday February 04, 2008 @09:34AM (#109117)
"Advertising" includes training doctors, not just "ask your doctor about erectinol" commercials.

Hiring doctors to travel the country, give lectures explaining how it works, renting conference centers, providing lunch, etc adds up. Learning how to use a new drug is not easy like learning software; trial and error doesn't work.

A drug is worthless if your doctor doesn't know what it does.

Re:PG's patent on Continuation Based Web Servers (as used by... by wallflower on Monday February 04, 2008 @11:43AM (#109148)
I know some pharmaceutical reps - they say without irony - that they push (in the drug dealer sense) whatever drug their company wants them to.

America is the one of the only countries that allows pharmaceutical companies to advertise directly to consumers. http://tinyurl.com/27y5df

Re:PG's patent on Continuation Based Web Servers (as used by... by byrneseyeview on Monday February 04, 2008 @02:38PM (#109252)
Considering how arrogant doctors are, and how powerful the placebo effect is, it might make us healthier if we had more advertising directly to consumers and less to doctors.
Re:PG's patent on Continuation Based Web Servers (as used by... by davidw on Monday February 04, 2008 @12:26PM (#109169)
So in other countries, they simply spend the same money trying to bribe doctors instead of consumers.