I wish they would do that. I have many friends who share accounts internationally (I'm one of them, I live in Denmark and my account is shared with a friend in the Netherlands and a couple who lives in Portugal) and this would mean that they no longer need a vpn to get content from catalogues better than their countries'. The Portuguese catalogue in particular is incredibly limited.

If they did that all it'd is have one of our mates living in the US to make us an account and we'd never have to VPN again.