It's rather the studios being stupid and backward. They have a great product that many potential customers are keen to get, but they will not sell it to them (even though it is just bytes so the marginal production costs are close to zero). These same potential customers have an illegal but easy to use alternative to get this product. Guess what they will do... It doesn't take an MBA to realise the studios keep shooting themselves in the foot despite the foot having so many holes already one can see through it!