There are many companies already building services on top of bitcoin, it doesn't take a change to the protocol and therefore it doesn't take any permission or consensus from anyone. I can't tell if you have a fundamental ignorance of crypto currencies or if this was an intentional straw man, but either way it is so far from being rational I'm not even sure how you would come up with it except for maybe learning about bitcoin through a game of gossip rather than reading or experience.