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A comment on GoPro cutting 7 percent of its workforce. Parent comment

Re:GoPro cutting 7 percent of its workforce by Spooky23 on Wednesday January 13, 2016 @05:16PM (#10898038)
It's also probably a fad. There's only so many times filming yourself skiing is compelling.

Faddy product + long term displacement by random Chinese companies for 1/8 price == fail.

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Re:GoPro cutting 7 percent of its workforce by gozur88 on Wednesday January 13, 2016 @07:18PM (#10898740)
This. How many people get dropped off by a helicopter for skiing or fly around in wing suits? Not enough to support a camera maker. GoPro is marketing a lifestyle, and it's a heavily idealized lifestyle.
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Re:GoPro cutting 7 percent of its workforce by funinobu on Wednesday January 13, 2016 @07:44PM (#10898852)
Meh, so is Red Bull marketing a lifestyle. But you have to be good at it. A couple years ago it seemed like every pre-teen snowboarder had one on their helmet. They failed to maintain their momentum.
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Re:GoPro cutting 7 percent of its workforce by secabeen on Wednesday January 13, 2016 @07:53PM (#10898893)
True, but Red Bull is selling a consumable. One GoPro will last you for years. One Red Bull will last you for 30 minutes.
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Re:GoPro cutting 7 percent of its workforce by douche on Wednesday January 13, 2016 @08:25PM (#10899008)
As long as they keep producing college kids, Red Bull has an automatically-replenishing consumer base, and sell a product with addiction potential...

Now, if they were to vertically integrate and buy a cut-rate vodka distillery business \s

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