Introduce 'discounts' for participating in loyalty programs/giving company plenty of data it can sell. Raise discount prices to current prices (it's not like things are priced too high -- people are buying them as is). Raise non-discount prices to a new premium and milk the few privacy-conscious for all they're worth, getting data from the rest. Grocery stores, car insurance, same plan there's just a lot more regulation about insurance because of discrimination, etc, so it's taking longer.