It's a great marketing ploy for those who are paranoid of the MPAA and want to tunnel their torrents or add an additional extra node between them and a Silk Road. He could commoditize it directly and sell SOCKS 5 proxies for 10 dollars a month and make a killing just because of the false perception that the Swiss government won't release information at the request of US federal agencies. People are way better off using US-hostile-ish countries like China, Russia, or Yemen (though I'd imagine a Visa charge to Yemen might add a whole new set of watch-list problems for a US national).