The part you are missing is the more users use Microsoft than OSX. See how many of these people are complaining about being Microsoft users and feeling like they need to ditch Windows. These people probably didn't complain about Apple as much (or at all) because it didn't affect them. Now Microsoft has brought it to their front door, and they are forced to deal with it head-on (note: just accepting / ignoring the situation is also a form of "dealing with it").