Re:Three Years as a One-Man Startup
by steveridout on Thursday January 07, 2016 @06:24AM
(#10857337)
I always grandfather users. And it's easy when raising prices. The old users get to keep the old cheaper price and are happy.
I was referring to the difficulty when I:
1. Raise prices too high
2. Conversion rate and revenue is harmed, so I then revert to the lower price
3. I now have a bunch of old users paying a higher price, and they might be annoyed when they see the price has gone down. At a minimum I'd need to alter their payment plans to give them the new cheaper price in future
I guess it wouldn't be that difficult. Still, it wasn't long ago since the last price rise and for now I'd rather focus on growing and retaining the customer base.
Re:Three Years as a One-Man Startup
by benlambt on Thursday January 07, 2016 @06:43AM
(#10857382)
Yes, alter the payment plan. Old users find out their subscription price has dropped -- that's a happy surprise not an annoyance. Assuming monthly billing. Yearly might be more complicated; perhaps extend the subscription length.
I was referring to the difficulty when I:
1. Raise prices too high
2. Conversion rate and revenue is harmed, so I then revert to the lower price
3. I now have a bunch of old users paying a higher price, and they might be annoyed when they see the price has gone down. At a minimum I'd need to alter their payment plans to give them the new cheaper price in future
I guess it wouldn't be that difficult. Still, it wasn't long ago since the last price rise and for now I'd rather focus on growing and retaining the customer base.