To be fair I would say it was perhaps less being out of touch and more about being desperate to try to say anything for differentiation. But either way your point is the same. And for those that say "well I'd take a local driver over a GPS driven experience that might go wrong with bad data" I would ask; are you're old enough to remember having vastly different fares when you took a cab to and from the airport on a business trip? Never have to worry about that when you know a GPS system is doing the driving.