They're capable of expanding and pivoting though, more than most companies, so if they decide it's a priority, it's possible. It seems like a pretty big commitment though.
Making a Murderer is already in this direction.
Since most of the news channels consist of rehashing things with the assumption that this is the "first" version you are seeing, they could provide a much better viewing experience that would certainly feel more curated and much more efficiently inform.
At some point the channels will realize that cable carriers are a dead end and start selling to online companies like Netflix. Why should Netflix replace cable when it could become cable (less the exorbitant pricing and punch-a-hole-in-the-wall customer service)?
"Passengers who bid see where they stand on a leaderboard, and just before boarding begins, the airline awards one upgrade to Main Cabin Select and one to first. The auction, with people bidding against each other in the gate area, can add some excitement—and some potential added frustration—to the boredom of waiting for a flight."
One thing I miss, since giving up cable, is instant content. I could turn the TV on and start watching something, before choosing to watch something else.
Now I turn on the TV and I'm immediately faced with the paradox of choice. If the news was just there, playing in the background while I browsed my other options, I would love this. It's something that would differentiate Netflix and keep me paying for their service.
Of course most people see this already, and the extreme tactics around last mile broadband are exactly around this problem. Netflix can't work if their packets can't get to you, and the person who controls that last mile can hold their packets hostage (and has). If you want to poke a dragon some time, start advocating for equal access to broadband in your municipality :-).