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Re:Netflix Is Now Available Around the World by petke on Wednesday January 06, 2016 @04:21PM (#10853867)
Most of the cost of blockbusters is marketing.

> Hollywood continues to wrestle with rising marketing costs, particularly overseas, which can make up 70 percent of a film's gross.

http://www.hollywoodreporter.com/news/200-million-rising-hol...

Re:Netflix Is Now Available Around the World by gknoy on Wednesday January 06, 2016 @05:14PM (#10854253)
I would not be surprised if they did that to move money into the "costs" column for the movie, while still funneling value into advertising companies owned by the parent.