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Re:Jack Dorsey addresses Twitter's character limit by ErikAugust on Wednesday January 06, 2016 @02:07PM (#10852769)
What are the business advantages? It has to make business sense, right?

Bigger ads? Trap people more in the ecosystem, less outbound links, maybe?

Re:Jack Dorsey addresses Twitter's character limit by a_shane on Wednesday January 06, 2016 @02:21PM (#10852888)
All of the above, plus attracting new users.

Comparatively, Twitter doesn't have the same user base as Instagram, Facebook, or WhatsApp, and I think that extending the character limit is a way of making Twitter more accessible for first-time users.

It's also designed to bring more brands to Twitter. Right now it's extremely difficult to promote your brand/business, include a photo, @ mention someone, and include a hashtag. An extended character limit solves all of these problems, making it a more attractive platform for advertising than ever before.

Re:Jack Dorsey addresses Twitter's character limit by chippy on Wednesday January 06, 2016 @02:32PM (#10852995)
Having more text means more text to mine which would be something of a paid service. I can imagine a couple of ways, but imagine a real time feed of all long text "posts" which mention your brand, product, company.
Re:Jack Dorsey addresses Twitter's character limit by jsprogrammer on Wednesday January 06, 2016 @02:20PM (#10852887)
Just what the world needs: more traps.
Re:Jack Dorsey addresses Twitter's character limit by Spooky23 on Wednesday January 06, 2016 @02:16PM (#10852838)
They don't have traction amongst normal humans.