You have to be really rich, and have the right attitude to think that just cause something is expensive it is good.
I spend a lot of money with Apple, but I'm always paying attention to cost-- I count every penny, and if I could get comparable quality elsewhere I would certainly consider it.
The thing is, nobody is making decent laptops, or mobile phones or watches to compete with Apple, certainly not at Apple's price points. Those who think Apple is expensive have a much lower threshold for what is "Good" -- which is fine, they are not using the items in the same way I am.
The few OSX gamers I know just gave up and run parallels or bootcamp.
VR could be the next paradigm shift, but it might not be.
If it is then the transformation could arguably be bigger than mobile was and the hardware/software companies can't ignore it. Games may just be the first obvious application.
While autonomous cars have been more obviously coming since 2012, VR is more uncertain. I'd imagine Apple is doing some work here though or at least watching it closely.
Just wondering if we would think the same way if Apple had launched this even for something as high as $1000.
Perception matters. The apple watch is median $500. And its not even something novel. Watches have existed since hundreds of years.
I think Apple will come to launch VR sometime in the future and it will be ~$1000, and people will buy without blinking, because people will think it's Apple, and a expensive product means a good product.