He's not going to hire Magic+ for 40 hours per week. Many services are $100/hr or more, they're just rarely billed out that way, because people have this reaction. If you have a moderate amount of disposable income, you can afford to have simple requests filled by Magic+ for $15-$30 (10-20 minutes of personal assistant time) several times a month.

The viability of the product for a solid middle class user really just depends on if Magic+ can fill the type of requests that you'd want to offload in a time-efficient manner or not. Some people in this thread say they're hyper-efficient and specially trained to do so, so it may be worth a try.

> If you have a moderate amount of disposable income, you can afford to have simple requests filled by Magic+ for $15-$30 (10-20 minutes of personal assistant time) several times a month.

Well, except that--as the grandparent post said--the minimum buy is $1000 for 10 hours. That puts it well outside "casual purchase, might come in handy" and into "must have a specific, long-term use in mind" for the typical middle-class income.

Yeah... I would be up for trying it (if they now or in the future allow European customers), and could imagine liking it enough to be willing to put in $1000 to last me a while, but not without trying it for a few $10s first.

Maybe they are choosing to price out those of us who would use occasionally but not often, or maybe it's an acceptable downside to benefits they get from having other people pay that lump up front. (For example, maybe they've found that in the first $200 of spending people aren't convinced, but if they're forced to spend another $800 then they start to appreciate the service more and are less likely to stop using it.)

You're right. I missed the comment about a minimum buy-in. That definitely puts it outside of the reach of someone who may find it useful for simple, occasional tasks. I guess they still want those people to use standard Magic.

Less taxes so more like $150/hr just to break even.