I think 2 might be a bit slow as expectations towards vehicle cleanliness (in and out) and maintenance are higher for vehicles-for-hire than personal vehicles.

A few times that a customer won't be happy with "oil change needed" indicator lighting up, threading on one of the tires, some random food wrappers scattered on the floor, kid's soccer equipment forgotten in the trunk or just lack of recent car wash, and the transportation provider's rating system would squeeze this family out of network.