Ask HN: As an IT freelancer how do you approach marketing and sales (survey)?

Posted by BjoernKW on Monday January 04, 2016 @11:46AM
from the ask-hn dept.

I'm an independent IT consultant and recently I've been researching how to do marketing and sales in the industry. I tried different approaches and made some experience with what works (and especially with what doesn't ...). I'd like to share this experience with other IT consultants (e.g. through tutorials, best practices and tools for supporting sales processes)

In order to get a better picture about how others in the industry approach marketing and sales I created a short survey (10 questions). If you're doing IT consulting / freeelancing I'd be happy if you participated:

https://www.surveymonkey.com/r/RSQJWYY

( 7 comments | 12 points | on HN )

Re:Ask HN: As an IT freelancer how do you approach marketing... by BjoernKW on Thursday January 14, 2016 @07:04PM (#10905916)

The results are now available:

https://bjoernkw.com/2016/01/15/survey-for-it-freelancers-ho...

Thanks again to everybody for participating.

[ Parent | on HN ]

Re:Ask HN: As an IT freelancer how do you approach marketing... by tixocloud on Thursday January 07, 2016 @06:59AM (#10857429)

I'd be curious to know as well as I'm considering IT consulting/freelancing. I wonder if there's an opportunity for us to create an independent IT consulting network together to help generate new business.

[ Parent | on HN ]

Re:Ask HN: As an IT freelancer how do you approach marketing... by BjoernKW on Thursday January 07, 2016 @09:55AM (#10858190)

It depends on what you mean by creating an independent IT consulting network. Informal networks (i.e. talking to other consultants, going to events, generally business networking) certainly do exist and they're as helpful as in any business. Sometimes they help you generate new leads, sometimes you'll learn about interesting new opportunities and in general knowing other people from the industry will help you learn and share useful information about how to run your business.

Then there are sales-orientied networks like Gun.io . Do you have something in mind more along those lines?

[ Parent | on HN ]

Re:Ask HN: As an IT freelancer how do you approach marketing... by BjoernKW on Wednesday January 06, 2016 @02:57PM (#10853235)

I'm going to release the results next Thursday (Jan, 14th).

The reason I'd like to give it time till next week is to give people who'll just be returning from their Christmas holidays next week an opportunity to participate as well.

[ Parent | on HN ]

Re:Ask HN: As an IT freelancer how do you approach marketing... by akulbe on Wednesday January 06, 2016 @03:51AM (#10849359)

I'm also curious to know how folks get new clients if their services are very niche.

[ Parent | on HN ]

Re:Ask HN: As an IT freelancer how do you approach marketing... by akulbe on Wednesday January 06, 2016 @03:48AM (#10849350)

I'm very interested in the results. I have some of the same questions.

[ Parent | on HN ]

Re:Ask HN: As an IT freelancer how do you approach marketing... by tweplmr on Wednesday January 06, 2016 @02:04PM (#10852753)

When do you anticipate releasing the results?

[ Parent | on HN ]