I totally agree, hence my comments about artistic license in the title! One of the issues right now is that people kinda assume that Echo and Alexa are the same thing hopefully as more 3rd party devices come to market using Alexa the difference will emerge. I'm thinking of doing a follow on post explaining the differences. Also there's not really a generic name for the type of appliance that the Echo is like smartphone, tablet, browser etc. I wonder if echo will become like hoover in years to come?