People are stealing the music. If they actually made the music unavailable to streaming services then the artists have a shot at people actually purchasing the music. I actually think that they need to double the price of subscriptions. People listen to music as much as they watch TV and maybe even more so... Cable TV doesn't give you unlimited everything but we pay like 10x that per month and we still have to listen to the ads in many cases. So I definitely think maybe they need to hike the price to $25 or $30 per month.

>then the artists have a shot at people actually purchasing the music.

Or they'll just pirate it.

>So I definitely think maybe they need to hike the price to $25 or $30 per month.

Spotify will charge what the market will pay. They think that $10 a month is the sweet spot, any more and they will lose more revenue in lost subscribers than they gain.

>Cable TV doesn't give you unlimited everything but we pay like 10x that per month and we still have to listen to the ads in many cases.

And cable TV is currently losing subscribers. I'm not sure that's a business model you want to emulate.

Music fills a different void, though. I don't know many people who just sit down and listen to music the same way that they watch TV. I tend to agree with the other poster. Music is good, but any more is typically more of a backdrop to our lives than a driver of our lives. Music is something I put on in the background while I work, or while I exercise, or when the house is just too quiet.

I'm a Spotify subscriber, and they can't go much over $10 a month or I'll just stop subscribing. Spotify's real value is that it's cheap and it's easier than piracy. With younger generations becoming more technical, the percentage of people able to download uTorrent and get on TPB is getting larger. The value of music is declining as free (though illegal) methods of getting it are getting easier, and as music is starting to take less of a focal point in our lives.

Music just isn't worth what it used to be.