Re:Switzerland to vote on banning banks from creating money
by ethbro on Tuesday December 29, 2015 @08:38AM
(#10806580)
The outcome and the results are useless without normalizing against an unadvertised baseline.
If either traditional/big media or the internet and social networks influenced the vote by pursuading people who didn't do their own research -- that's a fundamental problem.
That's why the example of the 2005 French referendum is so important. All of mainstream politics were campaigning for "Yes". All of media, papers, TV, radios were exclusively campaigning for "Yes". However, the "No" vote won by a comfortable margin 55% to 45%, and the campaign for the "No" almost entirely took place on the internet and social networks.