Re:Tell HN: Your great ideas that you won't pursue
by tedmiston on Sunday December 27, 2015 @06:02PM
(#10799055)
Admittedly, I've glossed over the market aspects for this thread.
To gauge the size, we used a standard report from the pizza industry that a seed stage VC friend helped me find, which gave us:
- $36.7B U.S. pizza sales in 2012
- 75-77% of 18-44 year olds are pizza customers
- 410 million pizzas picked up or delivered per year
In Cincinnati, we think it's not the size of the city, but that the population is distributed in pockets that are too far apart from each other (i.e., to be simultaneously served by one pizza truck quickly).
Our consumer validation showed that what most people value in delivery is: speed (~50%), cost (~30%), and quality (~20%).
We would like to work on food tech in the future, and mostly likely in the bay, but the three of us weren't ready to leave Cincinnati yet :).
To gauge the size, we used a standard report from the pizza industry that a seed stage VC friend helped me find, which gave us:
- $36.7B U.S. pizza sales in 2012
- 75-77% of 18-44 year olds are pizza customers
- 410 million pizzas picked up or delivered per year
In Cincinnati, we think it's not the size of the city, but that the population is distributed in pockets that are too far apart from each other (i.e., to be simultaneously served by one pizza truck quickly).
Our consumer validation showed that what most people value in delivery is: speed (~50%), cost (~30%), and quality (~20%).
We would like to work on food tech in the future, and mostly likely in the bay, but the three of us weren't ready to leave Cincinnati yet :).