This is not about the poor (although Facebook would have you believe so). It is about who controls data. I am saying this as someone who has lived in a village before. If a walled garden is given free entry, people will never get out of it, and I am stating this from experience. A lot of companies (including startups) will never be able to ever reach 1 billion people. Imagine an Apple Store, but for the whole of internet. That is what this will end with.