> Where 30 years ago operating a successful physical bookshop might mean having a large selection available at any time, and frequent events to draw crowds, today, in competition with digital books, operating a successful physical bookshop might mean emphasising the advantages of the physical book, the romanticism attached to physical objects.

This isn't an accurate description of the current bookselling climate. Two counter-points:

http://fortune.com/2015/09/23/e-books-digital-publishing/

http://www.slate.com/articles/business/moneybox/2015/12/barn...

Digital e-book sales are on a sharp decline now, and normal booksellers are stabilizing.