Another explanation might be that he wants to get everyone else playing the set of lineups his algorithm is spitting out. In GPP (guaranteed prize pool) tournaments, there are usually very large fields and the prize structures are heavily weighted toward a tiny pool of top finishers. The key to winning these tournaments isn't necessarily picking the lineup with the most expected fantasy points, but rather having lineups that very few others have, because you are looking for an extreme result that is different from that of your competition. GPPs are won much more through application of game theory than they are through any analysis of the specific games or players.

If he gets a large percentage of the DFS player pool to play his algorithm's lineups and he goes a different direction, he'll crush the GPPs.