Re:I analyzed 250 SaaS pricing pages
by noahmbarr on Tuesday December 22, 2015 @06:22PM
(#10781043)
There's a reason prices are always hidden in jewelry store display windows. There's a little price tag on each item, but it's always tucked out of sight.
IMHO, there's pro's/con's to publicly listed pricing. There's definitely no hard and fast rule. Some con's to consider:
[1] It anchors prospects at certain price points (can be good and bad), [2] It might scare people off before you can value sell them and justify your pricing.
With enterprise SaaS, it entirely depends on: [1] what you're selling, [2] who you're selling to, and [3] the buyers' journey you're looking to accommodate / create.
IMHO, there's pro's/con's to publicly listed pricing. There's definitely no hard and fast rule. Some con's to consider: [1] It anchors prospects at certain price points (can be good and bad), [2] It might scare people off before you can value sell them and justify your pricing.
With enterprise SaaS, it entirely depends on: [1] what you're selling, [2] who you're selling to, and [3] the buyers' journey you're looking to accommodate / create.