Question: if what Bezos did was just launching straight up and then landing, why is it any better than this: https://www.youtube.com/watch?v=ZwwS4YOTbbw

when SpaceX launched 1000m and landed? Just because it was higher? It seems like SpaceX has Bezos beat on both sides - they launched and landed a rocket before Bezos, and now theyve launched and landed a rocket higher than Bezos. So all Bezos did was launch his rocket higher than SpaceX's at the time. Is that right?