Possibly because people who bought into the hype are now feeling a little pissed at getting snookered. My initial reaction after reading the title of this article was little sympathy for the author; a journalist's job is to be skeptical and not just be a PR rep for a company. To his credit, the author takes full responsibility for his actions (I've rarely read the words "I blew it" from any journalist), and I found the article to be a very enlightening and interesting read.