Yep, price tag is $10k. There's quite a bit under the hood you're not seeing in this video, particularly considering large 10,000+ sq ft homes and managing full home automation. If you're familiar with Crestron or Control4, we're playing in that space for v1.

I have little to no experience with houses that size (I live in a condo), but I understand the concept and the market segment, yes. It mentions that this functions locally, so I take it there's a server involved, that I imagine is some decent portion of this cost?

You may wish to find some way to clarify that market segment in your marketing, I think a lot of HN visitors might assume this is going to be a $99 hub or something similar. We need to see that value represented, because we are definitely going to dig up that price tag. ;D

Good points! Thanks for the feedback :)

It's not that far off when you consider replacing just light switches with Z-wave switches in a 2000-2500sq ft home. Figure there's probably 25-30 light switches in a house that size. You're looking at about $900-$1200 worth of equipment just to control just whole room lighting. If you went the Phillips Hue route, as an example, you'd easily approach that with 2-3 rooms worth of light bulbs.

Add in control of individual outlets, motion sensing, thermal controls, security ... it adds up pretty quick, even for homes of the "middle class".

They're not talking about all the switches and sensors though, that's not included in this.