It's an interesting point that bringing multiple sources of external capital to bear on an ecosystem via a multi-sponsor fund, rather than into the business itself via an IPO, allows the business to grow at a natural rate, and avoids Slack contributing to a "bubble" in which companies race to go public to launch their own platforms. I think we've learned from the last time around that the public markets aren't the best place to manage expectations in technology.
As for why the sponsors made this investment, there's a very good case to be made that (a) efficient free-form communication within agile teams at small and large companies is a pattern as crucial to developing modern businesses as a CRM, and (b) Slack is perfectly poised to capture and hold this new market in the same way that Salesforce was. Certainly worth a $13mm commitment that's diversified amongst companies whose teams could still pivot should Slack not work out.
[0] https://www.salesforce.com/company/news-press/press-releases...
By having six investors in the fund, each fund can mitigate risk of Slack's platform not getting traction while lowering the barrier for developers to enter. This slideshow by A16Z outlines why the venture capitalists (including some on the list of Slack fund contributors) are tightening their belts around investing and telling companies like Slack to generate reliable business models rather than IPO prematurely.
This premature IPO behavior was the reason for the last bubble, and I think this investment fund is proof that we are NOT in a bubble. The new strategy for these investment funds is to allow their startups to generate revenue on a much more stable basis without the need to go public (and get cash for equity) for this to happen. Most B2B companies would eventually benefit from a recurring-fees model built around the Slack platform, and this enables smaller, fledging companies to scale much more quickly towards long-term cashflow positivity.
In all, the kings of tech companies are those that find some sort of platform or natural monopoly. Slack may be next in line to follow Airbnb, Uber, Twitter, Facebook, and Google respectively. Overall, by allowing a method to build these platforms while not going public, investors increase returns for their companies in the short AND LONG term while maintaining a course of innovation!