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Re:Australia pulls some Nurofen products over misleading claims by DanBC on Monday December 14, 2015 @05:14AM (#10730250)
The manufacturer took their standard product - ibuprofen - and repackaged it for different ailments under their brand name. So they had a Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain and Nurofen Tension Headache. They then sold these for much more than their normal nurofen product.

The Australian court ruled that this market segmentation was not legal.

Re:Australia pulls some Nurofen products over misleading claims by masklinn on Monday December 14, 2015 @06:00AM (#10730394)
However care should be taken in expanding this to other products: in the discussion on /r/australia a commenter noted that the active ingredient(s) may not be the only issue at hand and provided the example of panadol's "osteo" whose active ingredient is standard paracetamol but which is packaged as a partially sustained release tablet (2/3 of the paracetamol is delivered over something like 8 hours)