Twitter Plans to Start Making Money Off People Who Don't Even Have Accounts

Posted by walterclifford on Thursday December 10, 2015 @06:31PM
from the huffingtonpost.com dept.

http://www.huffingtonpost.com/entry/twitter-plans-to-start-making-money-off-people-who-dont-even-have-accounts_5669e55ce4b009377b24592b

( 1 comment | 2 points | on HN )

Re:Twitter Plans to Start Making Money Off People Who Don't ... by laarc on Thursday December 10, 2015 @06:45PM (#10714494)

The company has said that ads targeted at logged-out users - or people who view tweets without a Twitter account - would bring in $2.50 in average revenue per user (ARPU). Its logged-in user base brings in more than $4 in ARPU.

What's the time scale? $2.50 per user per year seems high. Per lifetime, it seems low.

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