I fully realize that advertising, whether is direct, indirect or second-order is what keeps companies in business and keep paying us. I'm fine with ads as long as they're static images and/or text. When you lose me is when websites keep loading up script after script of some CPU hogging bullcrap that tanks my browser perf; then we have a problem. Google is bad when it comes to this, but not as bad as the Taboolas and Perions who are so in your face that all you want to do is block these idiots from ever sending a byte over your network.